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Offline Workshop Pack
Like you, I’m an internet marketer providing services such as SEO, lead-capture, auto-responders, website design etc. to ‘offline’ businesses. While my clients never see me as such, those on the Warrior or LBB forums will know me as ‘Webthings’.
As marketers, we all know that for somebody to buy from you they need to know, like and trust you. If what you’re selling is professional expertise, it therefore helps to brand yourself as an expert too.
One great way to attract these offline businesses then is to get them to pay to come to a workshop that you present. By paying they qualify themselves as both having an advertising budget and wishing to make better use of it.
You may make a few hundred dollars from the workshop itself, but that’s missing the point because what’s really happening here is that businesses owners are paying to watch you...
Establish Yourself As An Expert
...following which you won’t need to worry about doing anything apart from delivering whatever service they will be calling you up wanting to buy!
And if you’ve been around IM for any time at all, you’ll find that easy because you already know at least 100 times more about marketing on the internet than almost every business owner you’ll ever meet. And even if you don't , you can outsource it all anyway!
So all you need to do is...
Present A Workshop
..and you’re there.
I know because I’ve done just this and it’s working for me! I don't claim to be hugely rich, successful or experienced at this, but the method is working. It’s working for other people too.
It helps to have the slides and other material to present of course, perhaps listen to somebody who’s presented that workshop before, maybe even have some way of getting people to come to the first workshop too... along with a few other tricks to help establish your professional status.
I’ve prepared all this for myself already, and because it’s easy for me to do so I’m going to share it with you too.
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“Andrew walks you step-by-step through the process, and I found his writing style to be very enjoyable.”
If you're in the offline niche, you should take a close look at doing seminars... Imagine talking to 20-50 business owners at one time instead of one-on-one. It's the way to go, and Andrew's WSO gives you all the tools necessary.
As I was going through the slides, commentary, and all the information included, I was thinking to myself that this is probably the most content I've seen in an WSO priced this low. I've seen $97+ packages with less content than this. Not only that, but Andrew walks you step-by-step through the process, and I found his writing style to be very enjoyable.
If you're doing offline consulting, this WSO is a total no-brainer! Get it!
Joshua
(Joshril)
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“I've personally done 3 seminars since the beginning of the year. I could have done more but the backend sales have kept me busy.”
Andrew - congrats on your success with seminars buddy :-)
Offline seminars can be so lucrative in the offline niche if done correctly. I've personally done 3 seminars since the beginning of the year. I could have done more but the backend sales have kept me busy.
Andrew has provided a fantastic resource here for anyone thinking about going down this route. If you are not thinking about going down this route then you should as it can be very very beneficial to your pockets ;-)
If you want step by step details then this is the package for you. I know for a fact that Andrew walks the talk and highly recommend his package.
Congrats again Andrew on your seminar successes and a fantastic wso.
RA
(RA123) |
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Do I expect to get rich from selling you this?
Absolutely not, and to be honest if I hadn’t already got 95% of this ‘product’ for my own use anyway (this ‘sales page’ being the only thing I have created especially) I’d probably just get on with helping local business owners as that’s far more lucrative!
So, with that said, let’s take a look at...
The Offline Workshop Pack Contents
...and sorry if you were expecting a load of fancy graphics but I really can’t see the point because I’m sure you’re not really naive enough to think that’ll I’ll send you a beautifully printed, multi-coloured cardboard box with two CDs and a number of spiral bound manuals through the mail!
Anyway, here’s what you’ll get:
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The slides that I use in my workshops, as a PowerPoint presentation (it imports into Open Office Impress too), complete with notes. You can use these ‘as-is’, or modify them to suit yourself. At present there are 60 slides and the presentation can last anywhere from 2.5 to 3.5 hours dependent upon your style, the size of the audience, how interactive you get, how you handle questions, whether you choose to add personal anecdotes, take one or two coffee breaks etc.
How long would it take you to create a 60-slide presentation for yourself?
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An audio recording of me presenting a workshop to real live ‘offline’ delegates, combined with an extract from a teleseminar (webinar) that I presented as an experiment so you can see the different presentation styles. If you’re still stuck for ideas as to what to say after reading through all the slides and notes, although I doubt you will be, then listen to this and hopefully you’ll pick up a few ideas.
I’m definitely not the world’s best presenter either, so this will also prove to you that if I can do it ...so can you!
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A 4-page, 33 question, questionnaire that I send to all delegates before the event. The answers provide me with valuable market research into the delegates and their businesses. They also allow me to see if there is anything of especial importance or interest to any of the delegates, so I can spend a little more time establishing my credentials in that area.
Above all though, even if I never bothered to read the answers, the questionnaire itself helps to establish me as ‘professional’. Here’s what one delegate said about it: “Brilliant, thank you, it really made me think about a lot of important things that I had overlooked.”
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A copy of the newspaper advertisements that I am now using to promote my workshop. You can use these to generate ideas for your own advertisements, and I’ll also tell you how many impressions they got (the newspapers’ circulation figures) and the number of click-throughs they generated. If you’re planning on advertising in the printed press, the Offline Workshop pack is worth the price for this information alone!
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A stand-alone webpage to sell your workshop. You’ll need to edit it to show your own price and PayPal button, and of course host it somewhere, but that aside it’s ready to go. It includes provision for some video testimonials that you may wish to delete before your first workshop ...and then put back again afterwards. (I recorded mine with a compact camera and host them on YouTube.)
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A covering letter from me with some more observations, results from tracking and many hundreds of dollars of testing, details of where I bought targeted prospects' details for about 15p each etc.
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“With all this material I can now put on an educating seminar(s) that business owners will love.”
Hi all,
Although I've been in the offline arena for about a year now, I have to admit that I have shyed away from doing seminars, partly because I wasn't confident in getting business owners together and partly because I didn't know what to put into a seminar that would keep business owners engaged and wanting to learn more.
I got Andrews package a couple of weeks ago, and have been through the material, the ebook, the slides and the audios and can say that with all this material I can now put on an educating seminar(s) that business owners will love. I have spoken with some business owners and they are excited about it and willing to pay £100 (about $160) for this knowledge.
Thanks Andrew
All the best
Tim
(Timmykins)
http://www.mytownportal.biz |
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“It's more than a great package, it's really a business in a box. ... but the real value is in the workshop recording.”
Andrew- I heard about your offline workshop package, so I decided to give it a shot and spent a couple of days going over the material and l have to say this is an excellent package. Actually it's more than a great package, it's really a business in a box. With the ads and one page sales letter, you can easily get this up and running with promoting a workshop and presenting it using the PowerPoint slides and notes.
But the real value is in the workshop recording. It gives great insight for what to expect when presenting the material along with hearing feedback from actual clients. This alone will definitely prepare anyone with moving forward - it's the Rosetta Stone for offline workshop presentations!
-Mike
(Mike Boyd)
http://www.watchingthenet.com |
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And of course no IM offer would be complete without...
The Free Bonuses
...so here they are:
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Some tips on presentation, to help you put the delegates (and maybe yourself too!) at ease if you are not accustomed to standing up and talking to a room. I’ve used some of these tips and they really do help to get the ‘audience’ relaxed, interacting, and on your side.
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The email that accompanies the 4-page, 33 question, questionnaire above. It’s set-up and personalised to work within AWeber but you can easily edit it to change the fields to use within another auto-responder if you wish.
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A copy of the email that I used to promote the first workshop (I don’t use this now). I tailored this to follow up after attending each networking event.
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A copy of the direct mail letter that I used to promote the first two workshops.
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Copies of 5 direct mail letters that I was using to approach clients before I ran the first workshop. I don’t need to do this anymore but they're sitting on my hard-drive anyway and may help you if you are just starting out.
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A copy of my report “From Start-up to ‘Offline’ Clients ...via a Workshop – My Experiences & Lessons Learned”. As the title suggests, it details my experiences in going from nowhere, through setting up and running a workshop, to signing up my first clients.
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“This is a great report. The PowerPoint presentation makes everything so easy to do. ... well worth the price”
Just read most of the information. This is a great report. The PowerPoint presentation makes everything so easy to do. If you don't think you can get in front of a group of people to do the presentation, then you can outsource that part. Andrew gives you all the information that you will need to train them. Still have to go over the other the bonus material. Just wanted to anyone that is thinking about getting this, that it is well worth the price.
Kevin
(Kec241)
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“It reads like someone telling a story to a friend. I could feel 'Andrew' coming through.”
Hello Andrew,
I downloaded your report and it’s an interesting read.
One thing I can say is that it reads like someone telling a story to a friend. I could feel 'Andrew' coming through if you know what I mean!
I was over in Greenwich a few weeks ago and the offline scene in the UK is different from here in the US. At a SE London Enterprise event I attended just out of interest (and to see what I thought the bigger local competition was doing) I was shocked to find out that the person delivering the internet marketing for small businesses course (a) wasn't a practitioner or (b) even a small business owner and had never owned a business!
Anyway, I've no doubt your WSO will do well, and in the normal spirit of supporting a fellow Warrior in the Offline niche and for ongoing learning (Yes, I've said it before and I will continue to say it, you have to keep learning) I am going to buy myself a copy.
Brits rule (I'm sure we still do somewhere!)
Best wishes,
Bayo
http://www.instantofflineguru.com
http://infoprofitshortcuts.com |
And for all that, something that will save you literally many days of effort and a considerable number of dollars (maybe hundreds) in testing...
The Price
...is just $47 for a total of 7 main items plus 11 bonus items.
As I said right at the start, I’m not aiming to get rich by selling this (I can do that far more easily by helping my local business owners). Here, I just want to help some fellow ‘offliners’ get some clients, build a small list, recover my costs of assembling this offer, and ensure that the people who buy it have some incentive to take action.
Buy Now For Just $47
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